Digital Marketing Specialist in Healthcare

1 day ago

Chennai, Tamil Nadu, India beBeeHealthcare Full time ₹ 20,000 - ₹ 3,00,000
Job Title: Google Ads Specialist

About the Role
We are seeking a highly skilled Senior Media Buyer to join our performance marketing team. This role involves managing high-budget Google Ads and Meta campaigns, with a focus on driving measurable ROI for healthcare treatments and services.

Key Responsibilities
  • Campaign Strategy & Planning: Develop high-performing campaign strategies for Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) tailored to healthcare treatments and services.
  • Research keywords, demographics, and competitor ads specific to healthcare verticals.
  • Structure campaigns with clear objectives: lead generation, consultations, or brand awareness.

Execution & Optimization
  • Set up, manage, and optimize campaigns to achieve target CPL, CTR, and ROAS.
  • Implement A/B testing for ad copies, creatives, targeting, and landing pages.
  • Monitor campaign performance daily, troubleshoot underperforming ads, and scale winning ones.

Analytics & Reporting
  • Leverage Google Analytics, GA4, Meta Ads Manager, and other tools for insights.
  • Prepare weekly and monthly performance reports with actionable recommendations.

Requirements
  • Experience: 2–3+ years of hands-on experience managing high-budget Google Ads & Meta campaigns.
  • Domain Knowledge: Strong exposure to healthcare, aesthetics, dermatology, hair, dental, or wellness advertising.

What We Offer
  • Competitive salary.
  • Fast-paced, growth-oriented work environment.
  • Exposure to cutting-edge healthcare marketing strategies.

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