Digital Marketing Operations Manager
6 days ago
We are seeking a detail-oriented and proactive Digital Marketing Operations Manager to oversee the day-to-day management and optimization of our website. This role focuses on maintaining the website's content, ensuring seamless functionality, and improving user experience.
Key Responsibilities:- Website Content Management: Update and manage website content, including product listings, banners, and promotional campaigns.
- Ensure accuracy, consistency, and alignment with brand guidelines.
- Monitor and update SEO-friendly content to improve search rankings.
- User Experience (UX) Optimization: Analyze website performance and identify areas for improvement in user experience and navigation.
- Collaborate with design and marketing teams to improve visuals and functionality.
- Website Monitoring: Regularly review website for errors, broken links, or outdated content.
- Test website features and ensure they work across all devices and browsers.
- Track website analytics and generate performance reports using tools like Google Analytics.
- Collaboration and Coordination: Work with third-party developers or technical teams for backend updates or fixes as needed.
- Coordinate with marketing teams for product launches, campaigns, and promotions.
Salary: $65,000 - $85,000 per year based on experience and location.
Required Skills and Qualifications:- Education: Bachelor's degree in Digital Marketing, Information Technology, Business, or a related field.
- Experience: Freshers or candidates with 1–2 years of experience in website management or a similar role.
- Technical Skills:
- Familiarity with CMS platforms (e.g., WordPress, Shopify, or similar).
- Basic knowledge of SEO principles and tools (e.g., Google Analytics, SEMrush).
- Understanding of e-commerce management
- Soft Skills:
- Strong organizational and multitasking abilities.
- Attention to detail and commitment to delivering high-quality work.
- Excellent communication and teamwork skills.
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