Digital Marketing Specialist

2 weeks ago


Ludhiana, Punjab, India BizMerlinHR Inc. Full time

Job Title: Digital Marketing Specialist

About the Role: We are seeking a highly skilled Digital Marketing Specialist to join our team at BizMerlinHR Inc. as a key member of our marketing department.

Key Responsibilities:

  • Develop and implement SEO and PPC strategies to drive traffic to our company pages.
  • Create and manage link building strategies, content marketing strategies, and social media presence to increase brand awareness.
  • Innovate and present new marketing platforms and strategies to stay ahead of the competition.
  • Develop engaging online content, including forums, videos, graphics, and blogs, and monitor and analyze their success.
  • Forecast marketing campaign growth and ROI for marketing campaigns.
  • Manage email and social media marketing campaigns to reach our target audience.
  • Coordinate with in-house or third-party graphic designers, web designers, and videographers to create unique and engaging content.
  • Use Google Analytics, Google AdWords, and other relevant sites to track and analyze our marketing efforts.

Requirements:

  • Proven experience in digital marketing, with a strong understanding of SEO and PPC strategies.
  • Excellent communication and project management skills.
  • Ability to work independently and as part of a team.
  • Strong analytical and problem-solving skills.


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