Automotive Technology Marketing Strategist
5 days ago
About Us: KPIT is a leading provider of software solutions that enable mobility innovation. Our mission is to help create a connected, smart, and autonomous future.
Responsibilities:
- Develop content for internal and external audiences, including customer presentations, sales training materials, thought leadership, and demand generation assets.
- Create and execute campaigns to achieve agreed targets, including awareness, impressions, and lead generation.
- Design and implement marketing programs and strategies for KPIT's offerings.
- Maintain industry knowledge and trends, competitive activity, new markets, and tech areas of our offerings.
Requirements:
- Able to craft our messaging, find the most optimum messenger (channel) to reach the target audience quickly.
- Sound business and target audience understanding.
- Ability to grasp the complexity and opportunity in our business.
- Manage the master message as well as storyboarding around it through case studies, campaigns, and webinars.
Preferred Qualifications:
- Experience with mix of technology marketing, customer acquisition & business development working on similar responsibilities mentioned and demonstrated success in other organizations.
- Knowledge of cloud players (Microsoft, Amazon, Google) and their business models with automotive OEMs.
- Passion to learn automotive / mobility / technology topics.
Salary: $120,000 - $150,000 per annum, based on experience.
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