Automotive Technology Marketing Strategist

5 days ago


Pune, Maharashtra, India KPIT Full time
Job Description: We are seeking an experienced Technology Marketing Manager to join our team at KPIT, a global technology company. As a key member of our marketing team, you will be responsible for creating engaging stories around automotive technologies and their value, as well as executing go-to-market campaigns.

About Us: KPIT is a leading provider of software solutions that enable mobility innovation. Our mission is to help create a connected, smart, and autonomous future.

Responsibilities:
  • Develop content for internal and external audiences, including customer presentations, sales training materials, thought leadership, and demand generation assets.
  • Create and execute campaigns to achieve agreed targets, including awareness, impressions, and lead generation.
  • Design and implement marketing programs and strategies for KPIT's offerings.
  • Maintain industry knowledge and trends, competitive activity, new markets, and tech areas of our offerings.

Requirements:
  • Able to craft our messaging, find the most optimum messenger (channel) to reach the target audience quickly.
  • Sound business and target audience understanding.
  • Ability to grasp the complexity and opportunity in our business.
  • Manage the master message as well as storyboarding around it through case studies, campaigns, and webinars.

Preferred Qualifications:
  • Experience with mix of technology marketing, customer acquisition & business development working on similar responsibilities mentioned and demonstrated success in other organizations.
  • Knowledge of cloud players (Microsoft, Amazon, Google) and their business models with automotive OEMs.
  • Passion to learn automotive / mobility / technology topics.

Salary: $120,000 - $150,000 per annum, based on experience.

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