Lead Digital Personalization Strategist

2 weeks ago


Hyderabad, Telangana, India beBeePersonalization Full time ₹ 25,00,000 - ₹ 30,00,000
Job Title: Lead Adobe Target Engineer

Job Summary:

We are seeking an experienced leader to oversee the development and implementation of personalized experiences across digital platforms using Adobe Target.

The ideal candidate will have a deep understanding of Adobe Target architecture, as well as experience with integrating Adobe Edge for real-time decisioning.

  • Leverage expertise in Adobe Target to architect and implement solutions for personalized experiences on web and mobile platforms
  • Collaborate with cross-functional teams to integrate Adobe Edge and drive real-time personalization initiatives
  • Provide strategic guidance on journey orchestration and optimization using Adobe Journey Optimizer (AJO)
  • Work closely with marketing and data teams to align personalization strategies with business objectives
  • Ensure scalable and maintainable architecture for Adobe Experience Cloud integrations

Key Requirements:

  • Proven experience in leading Adobe Target architecture and implementation projects
  • Deep understanding of Adobe Edge integration capabilities and real-time decisioning
  • Familiarity with Adobe Journey Optimizer (AJO) and its applications in customer journey optimization


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