Marketing Operations Coordinator
1 week ago
We are a dynamic and innovative company dedicated to delivering exceptional marketing solutions.
Job SummaryWe are seeking an experienced Assistant Marketing Manager to join our team in Marol, Andheri. The successful candidate will be responsible for developing and executing comprehensive offline marketing plans to increase brand visibility and customer engagement.
Key Responsibilities:- Offline Marketing Strategy:
- Develop and execute targeted offline marketing campaigns to enhance brand presence and customer interaction.
- Collaborate with retailers and distributors to create in-store marketing strategies and promotions.
- Coordinate with graphic designers and other vendors to produce marketing materials.
- Event Planning and Execution:
- Plan, organize, and execute events such as trade shows, exhibitions, product launches, and promotional events.
- Manage event logistics, including venue selection, vendor coordination, and budget management.
- Develop event themes, concepts, and programs to create memorable and engaging experiences for attendees.
- Below-the-Line (BTL) Activities:
- Design and implement BTL marketing activities to drive brand engagement and sales.
- Organize roadshows, in-store promotions, product demonstrations, and sampling activities.
- Collaborate with sales teams to develop targeted BTL campaigns for specific markets and customer segments.
- Brand Partnerships:
- Identify and establish partnerships with other brands for joint marketing initiatives.
- Develop and execute collaborative campaigns and co-branded events that align with both brands' values and target audiences.
- Negotiate and manage partnership agreements, ensuring mutual benefits and effective collaboration.
- Brand Promotion:
- Create and maintain relationships with media, influencers, and other stakeholders to enhance brand visibility.
- Identify and leverage sponsorship opportunities to promote the Soulflower brand.
- Monitor and report on the effectiveness of marketing and event activities, making recommendations for improvements.
- Budget Management:
- Develop and manage budgets for marketing campaigns, events, BTL activities, and brand partnerships, ensuring cost-effective use of resources.
- Track expenses and provide regular financial reports to senior management.
- Team Collaboration:
- Work closely with the sales, product development, and customer service teams to align marketing strategies with business goals.
- Lead and mentor junior marketing team members, providing guidance and support for their professional development.
We offer a competitive salary of ₹8,00,000 - 10,00,000 per annum, depending on experience, and a range of benefits to support your career growth and well-being.
RequirementsTo be successful in this role, you will need:
- A bachelor's degree in marketing or a related field.
- At least 3 years of experience in marketing, preferably in a leadership role.
- Excellent communication and project management skills.
- A proven track record of success in developing and executing marketing campaigns.
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