Mobile App Growth Strategist

5 days ago


Gurgaon, Haryana, India Quantum4U Lab Pvt Ltd Full time
Role Summary

We are seeking a highly skilled Mobile App Marketing Specialist to drive our mobile app's growth and success. As a key member of our team, you will be responsible for developing and executing innovative marketing strategies to attract, engage, and retain users.

About the Role

The ideal candidate will have a proven track record in user acquisition and engagement, with a strong understanding of data-driven marketing, user behavior, and mobile app optimization techniques. They will work closely with cross-functional teams to align marketing efforts with overall product goals and brand vision.

Key Responsibilities
  • Develop and execute comprehensive user acquisition strategies across paid and organic channels, including social media, Google Ads, Apple Search Ads, and influencer collaborations.
  • Optimize app store presence through keyword research, A/B testing, and enhancing conversion rates to improve app discoverability and downloads.
  • Manage push notifications, in-app messages, and other marketing campaigns to keep users engaged.
  • Analyze key performance indicators (KPIs) to measure campaign effectiveness and optimize strategies based on insights.
  • Implement personalized re-engagement strategies like loyalty programs, retargeting, and user feedback loops to enhance retention.
Requirements
  • Experience: 2+ years in mobile app marketing with a proven track record in user acquisition and engagement.
  • Technical Skills: Proficient in analytics tools like Firebase, App Annie, Adjust, and ad platforms such as Google Ads, Meta Ads, and Apple Search Ads.
  • Analytical & Creative: Strong analytical skills to interpret campaign performance and craft data-driven strategies, paired with a creative flair for engaging content.
  • ASO Expertise: Deep understanding of App Store Optimization (ASO) techniques and app store algorithms Play store and Appstore.
  • Project Management: Strong organizational skills to juggle multiple campaigns and apps to deliver end product effectively.
  • Communication: Excellent verbal and written communication for seamless collaboration with cross-functional teams.
Benefits

As a Mobile App Marketing Specialist at Quantum4U Lab Pvt Ltd, you can expect a competitive salary range of ₹12,00,000 - ₹20,00,000 per annum, depending on experience and qualifications. Our company offers a dynamic work environment, opportunities for professional growth, and a collaborative team culture.



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