Strategic Content Manager

18 hours ago

Mumbai, Maharashtra, India Only Much Louder Full time
Role Overview:

This is a key role within the Only Much Louder team, responsible for developing and executing comprehensive campaign strategies across social media and branded content. The ideal candidate will have a deep understanding of social media platforms, branded content creation, and audience engagement techniques.


Key Responsibilities:
  • Strategic Planning and Execution:
    • Develop and implement campaign strategies that align with client objectives and drive measurable results.
    • Oversee the execution of branded content and social media campaigns, ensuring they meet quality standards, timelines, and budget constraints.
  • Client Management:
    • Serve as the primary point of contact for clients on branded content and social media initiatives, building strong relationships and ensuring client satisfaction.
    • Develop and present campaign proposals, performance reports, and strategic recommendations to clients.
  • Creative Excellence:
    • Foster creativity within the team, encouraging innovative approaches to branded content and social media that resonate with target audiences.
    • Develop high-quality content that aligns with brand guidelines and engages audiences across various platforms.
  • Social Media Expertise:
    • Stay abreast of trends and best practices in social media to inform campaign strategies.
    • Leverage platform-specific features and trends to maximize campaign impact and audience engagement.
  • Content Creation and Management:
    • Create diverse content types, including written, visual, and multimedia, ensuring consistency and quality.
    • Manage content calendars and workflows to ensure timely and effective content delivery.
  • Process and Efficiency:
    • Establish and align processes for content creation, social media management, and campaign execution to ensure operational efficiency.
    • Implement best practices and continuous improvement initiatives to enhance team productivity and campaign success.
  • Budget Management:
    • Manage campaign and other external budgets effectively.
  • Performance Measurement and Reporting:
    • Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for improvement.
    • Prepare and deliver comprehensive performance reports to clients and senior leadership.
  • Cross-Functional Collaboration:
    • Work closely with other departments, including influencer marketing, content marketing, and account management, to ensure cohesive and integrated campaign execution.
    • Foster a collaborative environment that promotes knowledge sharing and innovation.

Requirements:
  • Proven experience in branded content, social media, or a related field, with a strong track record of successful campaign execution.
  • Strong creative vision and the ability to translate brand objectives into engaging content and social media strategies.
  • Excellent interpersonal and communication skills, with a client-focused approach.
  • Strong analytical skills, with the ability to leverage data to inform strategies and optimize performance.
  • Proficiency in social media and content management tools and platforms.
  • Up-to-date with the latest trends and best practices in social media and content marketing.

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