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Digital Innovation Strategist

1 month ago

Gurgaon, Haryana, India LENS Corporation Full time

At LENS Corporation, we're a technology-driven company at the forefront of AI and Computer Vision Systems. Our mission is to empower businesses with innovative solutions that transform how they leverage advanced technological capabilities.

We're seeking an experienced Digital Innovation Strategist to oversee our digital presence. This role involves creating impactful content, managing ad campaigns, and leveraging analytics to build brand recognition and drive engagement within the technology and AI-driven solutions space.

Key Responsibilities:

  • Develop and implement comprehensive digital strategies aligned with LENS Corporation's business goals.
  • Possition the company as a leader in AI, Computer Vision Systems, and emerging technologies.
  • Design engaging and original content that highlights our unique value proposition in technological innovation.
  • Collaborate with internal teams to showcase products, innovations, and thought leadership.
  • Maintain consistency in our brand voice and align it with corporate values.
  • Develop content tailored to various platforms (Twitter, Instagram, YouTube, etc.).
  • Schedule and manage posts to ensure consistent and timely communication.
  • Experiment with new content formats and platforms to reach broader audiences.
  • Create multimedia content demonstrating technical expertise and company capabilities.
  • Plan, manage, and optimize paid social media campaigns to boost reach, engagement, and conversions.
  • Analyze campaign performance and adjust strategies for maximum ROI.
  • Build strong connections with followers, partners, and industry influencers.
  • Respond promptly to inquiries, comments, and messages to foster positive engagement.
  • Monitor online sentiment and address issues or feedback professionally and timely.
  • Track key metrics such as engagement, reach, click-through rates, and conversions.
  • Prepare performance reports with actionable insights to refine strategies.
  • Stay updated on the latest social media trends, algorithms, and tools.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2-4 years of experience in social media management, preferably in the technology sector.
  • Strong understanding of social media platforms and their algorithms.
  • Proficiency in social media management tools.
  • Familiarity with graphic design tools (Adobe Creative Suite, Canva).
  • Basic video editing skills.
  • Fundamental understanding of SEO principles.
  • Creative thinking with excellent writing and storytelling skills.
  • Analytical mindset with expertise in social media analytics and reporting.
  • Strong communication and interpersonal abilities.
  • Ability to translate complex technical concepts into engaging content.

Compensation: $90,000 - $110,000 per year, based on qualifications and experience.

LENS Corporation is an equal-opportunity employer, committed to creating an inclusive environment for all employees.