Luxury Fashion Content Strategist

6 days ago

Gurgaon, Haryana, India Neitri Full time

We are seeking an experienced Luxury Fashion Content Strategist to join our team at Neitri. This role requires a deep understanding of luxury branding and the unique needs of high-end consumers.

Key Responsibilities:

  • Develop a Comprehensive Content Strategy: Develop and implement a comprehensive content strategy that aligns with the brand's vision, values, and business objectives.
  • Create Engaging Content: Oversee the creation of high-quality, engaging, and on-brand content across all channels, including website, social media, email campaigns, and print materials.
  • Cross-Functional Collaboration: Work closely with marketing, PR, design, and e-commerce teams to ensure content is aligned with product launches, campaigns, and brand initiatives.
  • Content Performance & Optimization: Monitor and analyze content performance metrics, including engagement, conversion rates, and ROI, to optimize content strategy.
  • Brand Storytelling: Craft compelling brand stories that resonate with luxury consumers and differentiate the brand in a competitive market.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field. Master's degree preferred.
  • 2+ years of experience in content strategy, preferably within the luxury fashion or lifestyle industry.
  • Strong understanding of luxury branding and the unique needs of high-end consumers.
  • Exceptional writing, editing, and storytelling skills with a keen eye for detail.
  • Proficient in content management systems (CMS) and digital marketing tools.
  • Experience with social media platforms, and data analytics.
  • Creative thinker with the ability to translate brand vision into impactful content.

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