Strategic Marketing Data Analyst

2 days ago

Bengaluru, Karnataka, India beBeeBusiness Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Strategic Marketing Analyst Role

We are seeking a seasoned and strategic Business Analyst (Marketing) to define and steer the continuous improvement of our marketing environment within the healthcare sector.

This critical position will manage the comprehensive analysis, integration, and scalability of our key marketing solutions, including CMS, PIM, CRM, MAP, Enterprise Search, DAM, and CDP.

The ideal candidate will have profound technical expertise in marketing platforms and integration methods, along with a thorough understanding of marketing principles and the specific requirements of the healthcare industry.

About the Position:
  • The successful candidate will be responsible for designing and upholding comprehensive analysis for our marketing environment, ensuring scalability, security, and integration across all applications.
  • They will create and document analytical blueprints, standards, and best practices for marketing deployments.
Main Responsibilities:Data Analysis and Integration Strategy
  • Design and implement seamless integrations among our primary marketing applications: CMS, PIM, Enterprise Search, CRM, MAP, DAM, and CDP.
  • Outline data flows and integration methods to maintain data consistency and accuracy across the marketing stack.
Platform Governance and Technical Collaboration
  • Set and uphold governance policies and standards for the usage and management of our marketing platforms.
  • Ensure compliance with analytical guidelines and best practices during marketing deployments and updates.
Technical Leadership and Training
  • Provide technical leadership and guidance to development teams and vendors.
  • Conduct technical training sessions and workshops for team members and stakeholders as needed on MarTech architecture and integration aspects.

Requirements:

  • Bachelor's degree in Computer Science, Information Technology, or a related field. A Master's degree is a plus.
  • Minimum of 4 years of experience in designing and implementing enterprise-level marketing technology solutions.
  • Deep architectural understanding and hands-on experience with the specific MarTech platforms (CMS, PIM, CRM, MAP, DAM, CDP).
  • Strong understanding of integration patterns, API architectures, and data integration tools and technologies.
  • Excellent analytical and problem-solving skills with the ability to design robust and scalable technical solutions.
  • Strong communication, presentation, and interpersonal skills with the ability to effectively communicate complex technical concepts to both technical and non-technical audiences.

Preferred Qualifications:

  • Experience working within the healthcare industry is highly preferred, with a strong understanding of healthcare data security and compliance requirements.
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