Digital Marketing Specialist

5 days ago

Thoothukudi, Tamil Nadu, India beBeeDigital Full time ₹ 75,00,000 - ₹ 1,50,00,000
Job Title: Performance MarketerGokyo Outdoor Clothing & Gear is India's own outdoor clothing brand, dedicated to providing high-quality gear for outdoor enthusiasts.Key Responsibilities:
  • Plan, execute, and optimize paid marketing campaigns across Google, Meta, and other digital channels.
  • Drive user acquisition, engagement, and retention through performance-based strategies.
  • Monitor, analyze, and report on campaign performance metrics, ROI, and KPIs.
  • Collaborate with content, creative, and product teams to develop impactful campaigns.
  • Stay updated on emerging trends and best practices in performance marketing.

Requirements & Qualifications:

  • Proven experience (3–5 years) in performance/digital marketing, preferably in retail/e-commerce.
  • Strong knowledge of Google Ads, Facebook Ads Manager, and other performance platforms.
  • Excellent analytical and reporting skills with a data-driven mindset.
  • Ability to manage budgets effectively and deliver measurable results.
  • Strong communication skills and attention to detail.

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