Chief Growth Officer

1 day ago

Alwar, Rajasthan, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Title

A Director of Marketing & Demand Generation is sought to drive growth strategy, customer acquisition and brand positioning in the competitive HR Tech SaaS market.

This high-impact leadership role requires building and executing a global marketing strategy that accelerates pipeline generation, enhances brand visibility and positions SimplifyVMS as a market leader in contingent workforce management and talent technology.

  • Marketing Strategy & Brand Leadership:
    • Develop a comprehensive global marketing strategy to drive brand awareness, lead generation and customer engagement.
    • Position SimplifyVMS as the premier VMS solution by leveraging thought leadership, content marketing, PR and digital campaigns.
    • Lead brand messaging and storytelling to differentiate our platform in the HR Tech SaaS landscape.
    • Align marketing efforts with sales, product and executive leadership to ensure a unified go-to-market strategy.
  • Demand Generation & Growth Marketing:
    • Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations.
    • Develop and optimize lead acquisition strategies through SEO, SEM, ABM, digital advertising and marketing automation.
    • Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement and talent acquisition leaders.
    • Own and optimize the marketing funnel from awareness to conversion ensuring a high-quality MQL-to-SQL pipeline.
  • Content & Thought Leadership:
    • Create compelling content including whitepapers, case studies, webinars, industry reports and blogs establishing SimplifyVMS as a trusted authority in workforce solutions.
    • Collaborate with analysts, influencers and industry leaders to strengthen market credibility and drive earned media coverage.
    • Develop and execute conference event and sponsorship strategies to position SimplifyVMS at the forefront of HR Tech and contingent workforce events.
  • Customer & Partner Marketing:
    • Build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
    • Develop co-marketing initiatives with VMS MSP and HR Tech ecosystem partners to expand market reach.
    • Enhance retention marketing strategies supporting cross-sell upsell and expansion opportunities within existing accounts.
  • Analytics & Performance Optimization:
    • Define and track key marketing KPIs including CAC LTV pipeline contribution MQL conversion rates and brand engagement metrics.
    • Utilize marketing automation CRM and analytics platforms driving campaign effectiveness.
    • Continuously test refine and scale successful marketing programs using A/B testing and performance analysis.

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