
Senior Marketing Campaign Manager
1 week ago
We are seeking a highly skilled and experienced campaign manager to oversee the execution of multi-channel marketing campaigns across Email, SMS, Push, Direct Mail, and In-App platforms.
Key Responsibilities:
- Manage end-to-end campaign workflows including targeting, segmentation, and personalization.
- Set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios.
- Create customer segments using Adobe Campaign's data model and query capabilities (SQL).
- Leverage behavioural, transactional, and demographic data to build targeted lists.
- Manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules.
- Configure personalization blocks, dynamic content, and message templates.
- Work with creative teams to build responsive, personalized email templates.
- Monitor campaign performance (delivery, open rates, click-throughs, conversions).
- Conduct A/B testing and provide insights for optimization.
- Generate campaign reports and dashboards for stakeholders.
Required Skills & Qualifications:
- 3–7 years of experience in Adobe Campaign (Classic/v8) campaign execution and management.
- Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR).
- Experience with SQL and JavaScript for segmentation and audience building.
- Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates.
- Understanding of data flows, customer journeys, and campaign automation.
- Familiarity with multi-channel orchestration (Email, SMS, Push, Direct Mail).
- Strong analytical skills and experience working with reporting & campaign optimization.
- Ability to collaborate with marketing, data, and technology teams.
Nice to Have:
- Experience with Adobe Experience Cloud products (AEP, Journey Optimizer, Adobe Analytics, Adobe Target).
- Knowledge of HTML, CSS, JavaScript for email template troubleshooting.
- Exposure to integration with CRM/CDP systems (Adobe AEP, Snowflake, etc.).
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