Senior Marketing Campaign Manager

1 week ago


Kurnool, Andhra Pradesh, India beBeeCampaign Full time ₹ 18,00,000 - ₹ 24,00,000
Job Description

We are seeking a highly skilled and experienced campaign manager to oversee the execution of multi-channel marketing campaigns across Email, SMS, Push, Direct Mail, and In-App platforms.

Key Responsibilities:

  • Manage end-to-end campaign workflows including targeting, segmentation, and personalization.
  • Set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios.
  • Create customer segments using Adobe Campaign's data model and query capabilities (SQL).
  • Leverage behavioural, transactional, and demographic data to build targeted lists.
  • Manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules.
  • Configure personalization blocks, dynamic content, and message templates.
  • Work with creative teams to build responsive, personalized email templates.
  • Monitor campaign performance (delivery, open rates, click-throughs, conversions).
  • Conduct A/B testing and provide insights for optimization.
  • Generate campaign reports and dashboards for stakeholders.

Required Skills & Qualifications:

  • 3–7 years of experience in Adobe Campaign (Classic/v8) campaign execution and management.
  • Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR).
  • Experience with SQL and JavaScript for segmentation and audience building.
  • Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates.
  • Understanding of data flows, customer journeys, and campaign automation.
  • Familiarity with multi-channel orchestration (Email, SMS, Push, Direct Mail).
  • Strong analytical skills and experience working with reporting & campaign optimization.
  • Ability to collaborate with marketing, data, and technology teams.

Nice to Have:

  • Experience with Adobe Experience Cloud products (AEP, Journey Optimizer, Adobe Analytics, Adobe Target).
  • Knowledge of HTML, CSS, JavaScript for email template troubleshooting.
  • Exposure to integration with CRM/CDP systems (Adobe AEP, Snowflake, etc.).


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