Marketing Campaign Strategist

4 days ago

Kurnool, Andhra Pradesh, India beBeeEmail Full time ₹ 18,00,000 - ₹ 24,00,000

Job Opportunity:

The Email Marketing Specialist position is a key role within our campaign management support department. We are seeking an individual with a strong passion for email campaigns marketing.

This position supports the Martech team and involves end-to-end campaign execution, including managing existing campaigns, new campaign setup, data selection, campaign rollout, and results tabulation of marketing strategies across email channels. The ideal candidate will be expected to build emails, launch, manage campaigns, and optimize performance.

Key Responsibilities:

  • Managing existing & new campaigns, customer targeting, and workflow set up on platforms such as Oracle Responsys, Oracle Unity, and Oracle Infinity IQ
  • Developing insights from complex data sets and coherently communicating those insights internally and to clients
  • Using SQL queries to define and create target audiences for different campaigns
  • Optimizing email campaigns across platforms and collaborating with the wider team to ensure optimal allocation across channels
  • Compile performance reports, ensure data integrity and accuracy, and provide actionable insights

Requirements:

  • 4+ years of hands-on experience in designing and developing email campaigns using Oracle Responsys
  • Hands-on experience in Oracle Unity CDP implementation for more than 2 customers
  • Hands-on experience in developing business intelligence reports using Oracle Infinity IQ and familiarity with dashboard reporting and insights
  • Hands-on experience in hyper-personalization and A/B testing campaigns using Oracle Infinity IQ
  • Experience writing complex queries, using advanced PL/SQL concepts and performance tuning
  • High proficiency with Excel, specifically with Pivot Tables and data analysis

Desirable Competencies:

Highly motivated and willing to work closely within the email team as well as cross-channel with experts in digital marketing departments with account management, planning, creative, etc.

Able to problem solve, prioritize tasks, multitask, and manage time effectively

Detail-oriented with an analytical approach to achieving objectives

Exceptional communication skills both written and presentation

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