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Brand Strategy Lead

2 weeks ago

Bengaluru, Karnataka, India Shobiz Experiential Full time
About the Role

The Senior Marketing Manager - Copy Team leads a team of copywriters in developing engaging marketing campaigns for experiential activations. This includes crafting creative briefs, writing compelling copy, and collaborating with art directors to produce visually appealing marketing materials.

  • Develop high-impact communication that reflects the brand's unique voice and tone
  • Work closely with designers, strategists, and Customer Experience teams to create cohesive content marketing materials
  • Produce error-free content that adheres to the company's style guidelines and brand standards
  • Analyze creative direction and adapt key insights from creative briefs into persuasive copy concepts
  • Manage multiple projects simultaneously, meeting tight deadlines and exceeding client expectations
  • Present innovative copy concepts and underlying strategic thinking to business leaders and stakeholders

About Shobiz Havas

Shobiz Havas is India's premier experiential agency, providing creative brand solutions across sectors for over four decades. As an integral component of the world's largest global communications group, Havas x Vivendi, we deliver seamless on-ground, hybrid, and virtual events and experiences for clients across industries.

With a talented team of over 300 professionals from diverse backgrounds, Shobiz delivers unparalleled creative solutions and impeccable delivery. Our focus on impactful storytelling has helped clients achieve their objectives through strategies, content, and experience design.

We've had the privilege of working with some of the world's biggest brands, including Hindustan Unilever, Google, Hyundai, Kia, and Mercedes-Benz, delivering exceptional results and driving business growth.