Associate Director-Brand Strategy
2 weeks ago
Associate Director -Brand Strategy is responsible for leading the copy team in the development of copy for all experiential marketing campaigns. This includes developing creative briefs, writing copy, and working with the art director to create visually appealing and engaging marketing materials. Associate Director - Brand Strategy must have a strong understanding of the experiential marketing landscape and be able to translate client goals into creative concepts that will resonate with target audiences.
Key Responsibilities
1) Write high-engagement communication that reflects the brand's voice
2) Collaborate with designers, strategist and Customer Experience to develop a variety of content marketing materials
3) Produce error-free content that adheres to the company's style guidelines
4) Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
5) Simultaneously manage multiple projects with short deadlines
6) Propose copy concepts and present underlying strategic thinking to business leaders
Profile requirements
1) 15+ years of relevant work experience within the media and entertainment space
3) Strong analytical skills
4) Ability to Think Brand
Preferred Skills
Shobiz Havas is India's first experiential agency that has been providing creative brand solutions to clients across sectors for over four decades. Today, the agency is an integral component of the world's largest global communications group, Havas x Vivendi. Shobiz's team of over 300+ professionals comes from diverse backgrounds, with each member having a strong inclination toward creativity, innovation, and disruption. Their passion has helped the agency transform itself and deliver seamless on-ground, hybrid, and virtual events and experiences for clients across business categories. Over the years, Shobiz has worked with some of the world's biggest brands, including Hindustan Unilever, Google, Hyundai, Kia, and Mercedes-Benz, delivering unparalleled creative solutions and impeccable delivery. Their focus on impactful storytelling has helped clients achieve their objectives through their strategies, content, and experience design.
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