Associate Director-Brand Strategy

4 days ago


Bengaluru, Karnataka, India Shobiz Experiential Full time
Job Summary

The Associate Director - Brand Strategy leads the copy team in developing copy for experiential marketing campaigns. This includes creating creative briefs, writing copy, and collaborating with the art director to produce visually appealing marketing materials.

  • Write high-engagement communication that reflects the brand's voice
  • Collaborate with designers, strategists, and Customer Experience to develop content marketing materials
  • Produce error-free content adhering to the company's style guidelines
  • Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
  • Manage multiple projects simultaneously with tight deadlines
  • Propose copy concepts and present underlying strategic thinking to business leaders
Profile Requirements
  • 15+ years of relevant work experience within the media and entertainment space
  • Strong analytical skills
  • Ability to Think Brand
About Shobiz Havas

Shobiz Havas is India's first experiential agency providing creative brand solutions across sectors for over four decades. The agency is an integral component of the world's largest global communications group, Havas x Vivendi. With a team of over 300 professionals from diverse backgrounds, Shobiz delivers seamless on-ground, hybrid, and virtual events and experiences for clients across business categories.

Over the years, Shobiz has worked with some of the world's biggest brands, including Hindustan Unilever, Google, Hyundai, Kia, and Mercedes-Benz, delivering unparalleled creative solutions and impeccable delivery. Their focus on impactful storytelling has helped clients achieve their objectives through strategies, content, and experience design.

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