Graphic Design Specialist

3 days ago

Vadodara, Gujarat, India beBeeDesigner Full time ₹ 9,00,000 - ₹ 12,00,000
Visual Content Creator

Freelance graphic designers are needed to develop our social media presence. We are looking for individuals who can create visually appealing graphics, manage the visual identity of our brand, and translate content briefs into engaging narratives.

Key Responsibilities:
  1. Design daily social media content: Instagram carousels, reels covers, short video graphics, YouTube thumbnails, story templates, and WhatsApp broadcast art.
  2. Own the visual system: Maintain and evolve our social brand guidelines, typography, color, iconography, and illustration style.
  3. Concept → Creative: Translate content briefs into clear visual narratives, data visuals, and memes that are easy to grasp and fun to share.
  4. Motion & video support: Create lightweight motion graphics (titles, lower-thirds, transitions) and edit simple reels when needed.
  5. Data-informed design: Iterate based on performance metrics (shares, saves, CTR, watch time) with rapid A/B tests (e.g., two thumbnail variants).
  6. Speed + quality: Turn around quick news-reactive posts without sacrificing clarity or brand tone.
  7. Collaborate: Work closely with content, copy, and performance teams to align on campaign objectives and timelines.
  8. Asset management: Maintain a clean, searchable library of design files and templates.
Requirements:Must-Haves:
  • 2–5 years of hands-on social design experience for consumer brands or media (finance/fintech is a plus).
  • A strong portfolio of Instagram-first work (carousels, thumbnails, short-form graphics, data illustrations).
  • Proficiency in Figma and Adobe CC (Photoshop, Illustrator); basic After Effects/Premiere for motion.
  • Comfort with data visualization (turning numbers into clean, digestible graphics).
  • Solid typography & layout fundamentals, with sharp attention to detail and consistency.
  • Ability to work in fast sprints, manage multiple briefs, and deliver on deadlines.
  • Fluency in English; working knowledge of Hinglish tone for culturally relevant posts.
Nice to Have:
  • Experience designing for WhatsApp campaigns and YouTube (thumbnails that drive CTR).
  • Knowledge of AI/automation tools (e.g., Firefly, Midjourney, Runway) to speed up workflows.
  • Basic illustration skills (simple, on-brand characters/icons).
  • Understanding of Indian tax/personal finance content and what hooks drive shares.

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