Digital Campaign Manager

12 hours ago

Ghaziabad, Uttar Pradesh, India beBeeProgrammatic Full time US$ 4,00,000 - US$ 6,00,000

We are an integral part of a global agency holding company, one of the largest media and advertising companies in the world.

This company provides services including strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services.

This is an exciting role and would entail you to:

  • Successfully manage day-to-day campaign performance across different platforms
  • Coordinate campaign executions across all regions, serving as primary point of contact with stakeholders
  • Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
  • Work with a team to develop best-in-class solutions based on available technology
  • Oversee media tracking and analytics setup and implementation
  • Communicate day-to-day format, screen, inventory performance to clients and agencies as needed
  • Understand and describe bottom-up planning, how client goals and KPIs to platform activation strategies/tactics across the funnel

This may be the right role for you if you have:

  • 4 to 6 years of relevant experience in managing programmatic campaigns for large clients
  • Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
  • Able to proficiently describe all possible KPIs and how they fit into the customer journey
  • Comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment
  • Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis

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