Digital Product Strategist
23 hours ago
Xten-AV is a pioneering professional AV design platform that leverages AI to automate various types of drawings and documents. Our platform empowers AV designers, integrators, and manufacturers to replace legacy methods of design and documentation, significantly increasing their efficiency and productivity.
About the Role
We are seeking a highly skilled Digital Product Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and refining product positioning and messaging that resonates with our target audience. Your primary objective will be to craft compelling value propositions that highlight the unique benefits of our SaaS product.
Key Responsibilities:
- Product Positioning and Messaging: Develop and refine product positioning and messaging that resonates with target customers.
- Go-to-Market Strategy: Create and execute go-to-market strategies for new feature releases, ensuring alignment with sales and product teams.
- Content Creation: Craft engaging marketing and product explainer videos showcasing the product's features and benefits.
- Demand Generation: Plan and execute marketing campaigns to drive lead generation and conversion, working closely with digital marketing teams.
- C customer Engagement: Develop customer engagement and retention strategies, including onboarding and lifecycle marketing.
- Competitive Analysis: Continuously monitor and assess the competitive landscape to inform product development and marketing strategies.
Qualifications:
We require a Bachelor's degree in marketing, business, or a related field, preferably with an MBA. A minimum of 3 years of experience in product marketing, particularly in the SaaS industry, is essential. You must possess strong analytical and research skills to interpret market data and customer insights. Excellent written and verbal communication skills are also necessary. Additionally, you should have creative thinking, project management, and cross-functional collaboration skills. Proficiency in creating marketing and product explainer videos is a significant advantage.
Benefits:
This role offers a competitive salary of $120,000 per year, a collaborative and innovative work environment, and opportunities for growth and development.
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