Growth Marketing Specialist

6 days ago


Pune, Maharashtra, India Wednesday Solutions Full time

We're seeking a skilled Growth Marketing Specialist to drive customer acquisition and lead growth for Wednesday Solutions. In this role, you will be responsible for developing and executing data-driven marketing strategies that generate leads and drive conversions across digital channels. Your job will be to craft and execute customer acquisition strategies that target MSME/SME founders and marketing teams focused on Webflow services.

Key Responsibilities

  • Develop and execute customer acquisition strategies targeting MSME/SME founders and marketing teams focused on Webflow services.
  • Manage multi-channel marketing campaigns (SEO, paid search, social media, email) to drive qualified leads and conversions.
  • Optimize lead generation funnels through data analysis, A/B testing, and conversion rate optimization.
  • Leverage AI tools to enhance marketing performance, streamline operations, and scale campaign effectiveness.
  • Collaborate with content, design, and sales teams to create engaging marketing materials and align campaigns with business goals.
  • Continuously analyze campaign performance to refine strategies, improve ROI, and identify growth opportunities.
  • Establish partnerships with relevant influencers and service providers to expand reach and drive additional acquisition channels.
  • Stay up-to-date on industry trends to keep marketing strategies fresh, innovative, and effective.
  • Run Retargeting Campaigns: Develop and manage retargeting campaigns for website visitors and organic content audiences to re-engage potential customers and drive conversions through personalized ads across social media and search.

Requirements

  • 3-5 years of experience in growth marketing, with a proven focus on customer acquisition.
  • Strong experience with SEO, paid search (Google Ads), social media advertising (Facebook, LinkedIn), and email marketing.
  • Proficient in using AI-powered tools (e.g., ChatGPT, Jasper, MidJourney) to automate and optimize performance marketing campaigns.
  • Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) to build and track lead nurturing workflows.
  • Expertise in Google Analytics, Google Tag Manager, and other performance measurement tools for tracking and reporting on campaign effectiveness.
  • Experience with A/B testing, conversion rate optimization (CRO), and data analysis for continuous improvement.
  • Familiarity with CRM systems and customer data platforms for targeted marketing campaigns.
  • Strong understanding of Webflow and digital services ecosystems is a plus.
  • Experience working with MSMEs, SMEs, or B2B clients.
  • Excellent communication, project management, and collaboration skills.

Benefits

  • Mentorship: Work next to some of the best engineers and designers.
  • Freedom: An environment where you get to practice your craft. No micromanagement.
  • Comprehensive healthcare: Healthcare for you and your family.
  • Growth: A tailor-made program to help you achieve your career goals.
  • A voice that is heard: We don't claim to know the best way of doing things. We like to listen to ideas from our team.


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