Growth Marketing Specialist
6 days ago
We're seeking a skilled Growth Marketing Specialist to drive customer acquisition and lead growth for Wednesday Solutions. In this role, you will be responsible for developing and executing data-driven marketing strategies that generate leads and drive conversions across digital channels. Your job will be to craft and execute customer acquisition strategies that target MSME/SME founders and marketing teams focused on Webflow services.
Key Responsibilities
- Develop and execute customer acquisition strategies targeting MSME/SME founders and marketing teams focused on Webflow services.
- Manage multi-channel marketing campaigns (SEO, paid search, social media, email) to drive qualified leads and conversions.
- Optimize lead generation funnels through data analysis, A/B testing, and conversion rate optimization.
- Leverage AI tools to enhance marketing performance, streamline operations, and scale campaign effectiveness.
- Collaborate with content, design, and sales teams to create engaging marketing materials and align campaigns with business goals.
- Continuously analyze campaign performance to refine strategies, improve ROI, and identify growth opportunities.
- Establish partnerships with relevant influencers and service providers to expand reach and drive additional acquisition channels.
- Stay up-to-date on industry trends to keep marketing strategies fresh, innovative, and effective.
- Run Retargeting Campaigns: Develop and manage retargeting campaigns for website visitors and organic content audiences to re-engage potential customers and drive conversions through personalized ads across social media and search.
Requirements
- 3-5 years of experience in growth marketing, with a proven focus on customer acquisition.
- Strong experience with SEO, paid search (Google Ads), social media advertising (Facebook, LinkedIn), and email marketing.
- Proficient in using AI-powered tools (e.g., ChatGPT, Jasper, MidJourney) to automate and optimize performance marketing campaigns.
- Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) to build and track lead nurturing workflows.
- Expertise in Google Analytics, Google Tag Manager, and other performance measurement tools for tracking and reporting on campaign effectiveness.
- Experience with A/B testing, conversion rate optimization (CRO), and data analysis for continuous improvement.
- Familiarity with CRM systems and customer data platforms for targeted marketing campaigns.
- Strong understanding of Webflow and digital services ecosystems is a plus.
- Experience working with MSMEs, SMEs, or B2B clients.
- Excellent communication, project management, and collaboration skills.
Benefits
- Mentorship: Work next to some of the best engineers and designers.
- Freedom: An environment where you get to practice your craft. No micromanagement.
- Comprehensive healthcare: Healthcare for you and your family.
- Growth: A tailor-made program to help you achieve your career goals.
- A voice that is heard: We don't claim to know the best way of doing things. We like to listen to ideas from our team.
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