Growth Marketing Specialist

4 weeks ago

Pune, Maharashtra, India Wednesday Solutions Full time

We're seeking a seasoned Growth Marketing Specialist to drive customer acquisition and lead growth for Wednesday Solutions. In this role, you will be responsible for developing and executing data-driven marketing strategies that generate leads and drive conversions across digital channels. Your expertise in performance marketing and ability to leverage AI tools for growth will be invaluable in crafting and executing campaigns that meet our business objectives.

Key Responsibilities

  • Develop and execute customer acquisition strategies targeting MSME/SME founders and marketing teams focused on Webflow services.
  • Manage multi-channel marketing campaigns (SEO, paid search, social media, email) to drive qualified leads and conversions.
  • Optimize lead generation funnels through data analysis, A/B testing, and conversion rate optimization.
  • Leverage AI tools to enhance marketing performance, streamline operations, and scale campaign effectiveness.
  • Collaborate with content, design, and sales teams to create engaging marketing materials and align campaigns with business goals.
  • Continuously analyze campaign performance to refine strategies, improve ROI, and identify growth opportunities.
  • Establish partnerships with relevant influencers and service providers to expand reach and drive additional acquisition channels.
  • Stay up-to-date on industry trends to keep marketing strategies fresh, innovative, and effective.
  • Run Retargeting Campaigns: Develop and manage retargeting campaigns for website visitors and organic content audiences to re-engage potential customers and drive conversions through personalized ads across social media and search.

Requirements

  • 3-5 years of experience in growth marketing, with a proven focus on customer acquisition.
  • Strong experience with SEO, paid search (Google Ads), social media advertising (Facebook, LinkedIn), and email marketing.
  • Proficient in using AI-powered tools (e.g., ChatGPT, Jasper, MidJourney) to automate and optimize performance marketing campaigns.
  • Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) to build and track lead nurturing workflows.
  • Expertise in Google Analytics, Google Tag Manager, and other performance measurement tools for tracking and reporting on campaign effectiveness.
  • Experience with A/B testing, conversion rate optimization (CRO), and data analysis for continuous improvement.
  • Familiarity with CRM systems and customer data platforms for targeted marketing campaigns.
  • Strong understanding of Webflow and digital services ecosystems is a plus.
  • Experience working with MSMEs, SMEs, or B2B clients.
  • Excellent communication, project management, and collaboration skills.

Benefits

  • Mentorship: Work next to some of the best engineers and designers.
  • Freedom: An environment where you get to practice your craft. No micromanagement.
  • Comprehensive healthcare: Healthcare for you and your family.
  • Growth: A tailor-made program to help you achieve your career goals.
  • A voice that is heard: We don't claim to know the best way of doing things. We like to listen to ideas from our team.

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