Senior Marketing Coordinator

7 hours ago

Erode, Tamil Nadu, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,24,00,000

We are seeking a dynamic, detail-oriented Senior Marketing Coordinator to join our marketing team.

This role will play a crucial part in managing and executing operational aspects of brand & marketing, with a focus on exhibitions, social media coordination, brand merchandise, sales collaterals, and vendor management.

You'll work cross-functionally with R&D, packaging, sales, HR, and finance teams to ensure seamless execution and alignment with the brand's strategic goals.

Key Responsibilities:
  • Manage all administrative and logistical deadlines for exhibitions and marketing events.
  • Coordinate with cross-functional teams to gather product, branding, and technical information.
  • Ensure timely delivery of collaterals, booth materials, and samples to event locations.
  • Collate all leads and visitor data captured during events and ensure accurate and timely upload to SFDC, in coordination with the sales and CRM teams.
  • Act as the liaison between the company and the external social media agency.
  • Collaborate with internal teams (R&D, Packaging, Sales, HR) to source content ideas and product information.
  • Oversee planning, scheduling, and execution of social media content to ensure brand consistency.
  • Track all marketing expenses and maintain updated records and reports on campaign spends and cost effectiveness.
  • Collaborate with the finance team for processing invoices, vendor payments, and reconciliations.
  • Drive the creation, review, and distribution of brochures, presentations, and product sheets.
  • Coordinate with design agencies, internal teams, and printers for timely execution.
  • Identify and evaluate vendors in key markets for printing, branding, gifting, and events.
  • Negotiate terms and ensure quality and timeliness of deliverables.
Qualifications & Skills:
  • Bachelor's degree in Marketing, Business Administration, or related field. MBA is a plus.
  • 2-4 years of experience in marketing operations, branding, or coordination.
  • Industry background – preferably FMCG or marketing/creative agency background with experience in managing BTL activities.
  • Strong project management and multitasking skills.
  • Excellent written and verbal communication skills.
  • Sharp eye for detail and good design sensibility to ensure brand consistency across collaterals.
  • Experience in working with agencies, vendors, and internal stakeholders.
  • Highly organized, proactive, and driven to deliver results under tight timelines.

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