Paid Search Specialist
5 days ago
Key Responsibilities
- Develop and execute comprehensive account strategies in partnership with clients and the PPC Director, ensuring alignment with business objectives and KPIs.
- Take full ownership of the operational success of paid search accounts, ensuring timely delivery and budget adherence.
- Manage client strategies, identifying key campaign efficiencies and opportunities for optimization.
- Serve as the primary subject matter expert (SME) and day-to-day point of contact for clients, overseeing all campaign activities.
- Collaborate closely with Account Directors to plan account activities and identify growth opportunities.
- Build and maintain strong relationships with Client Services and other digital channel teams to ensure cohesive campaign delivery.
- Monitor, analyze, and report on campaign performance, recommending data-driven optimizations to maximize
Skills:
- Proven experience in managing paid search campaigns (Google Ads, Bing Ads, etc.) in an agency or client-side environment.
- Strong understanding of PPC strategies, bidding models, keyword research, and campaign optimization techniques.
- Excellent client management and communication skills with the ability to present complex data clearly.
- Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Ability to manage multiple accounts and work collaboratively within cross-functional teams.
- Familiarity with digital marketing analytics tools and platforms.
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