Search Engine Optimization Specialist

4 weeks ago

Chennai, Tamil Nadu, India Ziffity Solutions Full time

Job Title: SEO & Google Analytics Specialist (Mid-Senior Level)

Experience: 4–6 Years

Department: Digital Marketing

Contract duration: 6 months

About the Role:

We're looking for a data-driven SEO specialist who has hands-on experience with technical SEO, content optimization, and Google Analytics (GA4). The ideal candidate will help us drive organic growth, enhance website performance, and deliver actionable insights from analytics. A strong understanding of Google algorithm updates, AI search behavior, and Answer Engine Optimization (AEO) is essential. Experience in paid campaign execution is a plus.

Key Responsibilities:

SEO Strategy & Execution

  • Conduct comprehensive keyword research and competitor analysis.
  • Develop and execute Technical, on-page and off-page SEO strategies.
  • Perform technical audits and collaborate with dev teams to implement fixes (crawlability, indexing, Core Web Vitals, etc.).
  • Optimize existing content and guide new content creation with SEO best practices.
  • Monitor SERP performance and identify opportunities for featured snippets, schema markup, and answer engine optimization (AEO).

Analytics & Reporting

  • Set up and manage tracking via Google Analytics 4 (GA4) and Google Tag Manager (GTM).
  • Define and monitor key KPIs such as organic traffic, bounce rate, conversions, and goal completions.
  • Generate insights from analytics to support marketing and product decisions.
  • Create regular performance reports and dashboards using Looker Studio or similar tools.

Client Communication

  • Act as a direct point of contact for SEO and analytics discussions with clients.
  • Participate in client meetings, status calls, and strategy sessions.
  • Translate technical findings into clear recommendations for both internal teams and external stakeholders.
  • Ensure timely and professional follow-ups on project milestones, issues, and updates.

Paid Campaign Support (Bonus)

  • Assist or manage Google Ads, Meta, or LinkedIn campaigns.
  • Support UTM tracking, conversion tagging, and campaign performance reviews.

Requirements:

  • 4–6 years of hands-on experience in SEO and analytics roles.
  • Proficient in GA4, GTM, Search Console, and tools like SEMrush, Ahrefs, or Screaming Frog.
  • Strong knowledge of HTML/CSS basics, website structure, and SEO tagging principles.
  • Experience working with CMS platforms like WordPress, Shopify, or Adobe Experience Manager.
  • Ability to interpret analytics data and turn it into actionable insights.
  • Experience building and presenting client reports and communicating with external stakeholders.
  • Bonus: Experience in managing paid campaigns or supporting PPC strategy.

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