Search Engine Optimization Analyst

2 weeks ago

Chennai, Tamil Nadu, India Aieraa Tourism Full time
Job Summary:

We are seeking a skilled and forward-thinking SEO Specialist with 4+ years of experience and a passion for integrating AI-driven tools and strategies into SEO. The ideal candidate should be able to leverage AI for content optimization, keyword research, trend analysis, and performance reporting to improve organic traffic and online visibility.

Key Responsibilities:
  1. Develop and execute AI-powered SEO strategies to enhance organic search visibility, traffic, and rankings.
  2. Conduct keyword research and competitor analysis using AI-enhanced tools like SEMrush, Ahrefs, ChatGPT, or MarketMuse.
  3. Optimize website content, landing pages, and blogs using on-page SEO best practices and AI-driven insights.
  4. Plan and implement effective link-building and outreach campaigns to improve domain authority (off-page SEO).
  5. Leverage AI tools (e.g., Jasper, Surfer SEO, Frase) for content ideation, SERP analysis, and real-time optimization.
  6. Automate SEO audits, reporting, and performance tracking using AI and machine learning platforms.
  7. Analyze user behavior, intent, and search trends to drive content strategies aligned with audience needs.
  8. Conduct regular technical SEO audits to improve site speed, mobile performance, crawlability, and indexing.
  9. Stay updated with evolving SEO algorithms and AI trends to ensure continuous adaptation and growth.
  10. Collaborate with cross-functional teams (content, design, development) to ensure implementation of SEO best practices across all digital assets.
Requirements:
  • Bachelor's degree in Marketing, Computer Science, or related field.
  • Minimum 4 years of hands-on SEO experience, with knowledge of AI-driven tools.
  • Familiarity with AI tools such as Jasper, ChatGPT, Surfer SEO, or similar.
  • Proficiency with Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
  • Solid understanding of SEO, content marketing, and user experience optimization.
  • Excellent analytical and communication skills.

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