Paid Ads Specialist

3 weeks ago


Chennai, Tamil Nadu, India ZyNerd Full time

Role Overview

We're looking for a performance-driven Paid Ads Specialist to lead and execute our paid marketing efforts across platforms. You'll be responsible for strategizing, running, and optimizing paid campaigns to drive leads, improve conversions, and amplify ZyNerd's presence among medical aspirants and their parents across India.

This is a core role in our growing marketing team, with ownership across ad strategy, budget allocation, experimentation, and performance analysis.

Key Responsibilities

  • Plan, execute, and optimize paid marketing campaigns across Google, Meta (Facebook/Instagram), YouTube and other relevant ad networks.
  • Work closely with design and content teams to craft compelling ad creatives and messaging.
  • Perform keyword research, audience targeting, A/B testing, and conversion tracking.
  • Monitor daily performance, analyze data, and generate insights to improve ROAS.
  • Manage ad budgets and ensure cost-efficient performance across campaigns.
  • Identify new growth opportunities and test new channels/formats (YouTube, Display, Remarketing, etc.).
  • Collaborate with SEO, SMM, and content teams for holistic funnel strategy.
  • Report weekly and monthly on KPIs, campaign health, and growth metrics.

Requirements

  • 2+ years of hands-on experience in running paid campaigns (especially Google Ads and Meta Ads) with measurable success.
  • Experience with App Store & Play Store Ads is a strong plus.
  • Solid understanding of performance marketing metrics.
  • Experience with ad analytics and tracking tools (Google Analytics, Meta Business Suite, etc.).
  • Strong data analysis skills and comfort with spreadsheets/BI tools.
  • B2C or EdTech experience is highly preferred.
  • Ability to work independently and take ownership of campaign performance.
  • Creative problem solver with a test-and-iterate mindset.
  • Google Ads / Meta certifications are a plus.

Benefits

  • Attractive salary
  • Year end Performance Bonus
  • Personal accidental Insurance
  • Family Health Insurance

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