Paid Ads Manager

Job Title: Paid Ads Manager

Department: Creative Unit

Location: Chennai

Employment Type: Full-time (Campaign Contract)

Experience Required: 4–7 years

Role Overview

At Demos, we are hiring a Paid Ads Manager to lead high-impact, performance-driven paid advertising for a state-level political social media campaign in Tamil Nadu. You will be responsible for building and executing a comprehensive, multi-platform paid media strategy across Meta (Facebook & Instagram), YouTube, Google, and Ads and programmatic platforms like DV360 —focusing on audience growth, engagement, narrative amplification, and precise geographic targeting.

The ideal candidate will have expertise in audience segmentation, budget pacing, A/B testing, metrics tracking, and dashboard interpretation , along with the ability to write impactful ad copy, guide creative design, and work strategically with small budgets to deliver big results. You will work closely with content teams, platform managers, creative designers, and data analysts to ensure maximum ROI and agile campaign adjustments.

Key ResponsibilitiesStrategy & Planning

• Develop a comprehensive paid media plan aligned with campaign goals, electoral timelines, and narrative strategy.
• Segment and define target audiences based on demographic, geographic, psychographic, and behavioral data.
• Design multi-stage ad funnels for different objectives: follower growth, video viewership, influencer amplification, sentiment shaping, and voter engagement.
• Strategically allocate and pace multi-crore budgets for maximum efficiency and output, especially when working with constrained budgets.
• Integrate paid strategy with organic content calendars, on-ground campaign activities, and regional triggers for a cohesive rollout.

Execution & Campaign Management

• Plan and manage end-to-end execution of ads on Meta, YouTube, Ads, Google Ads (Search & Display), and Twitter/X and DV360.
• Manage ad accounts, audience lists, campaign structures, placements, and bidding strategies.
• Oversee creative production across formats: videos, statics, carousels, reels —ensuring alignment with platform specs and campaign tone.
• Ensure basic creative design oversight for visually compelling ads that resonate with target audiences.
• Schedule, launch, and monitor ads in sync with campaign milestones, live events, and regional triggers.

Performance Monitoring & Optimization

• Track and analyze key performance metrics (CTR, CPM, CPC, CPV, ROI, reach, engagement, conversions, sentiment shifts ).
• Conduct A/B testing on creatives, headlines, placements, and audiences to improve performance.
• Use tools like Power BI, Tableau, Looker Studio, Google Analytics, Meta Analytics, Google Tag Manager, and Supermetrics for performance insights.
• Present high-impact performance dashboards and data storytelling reports to senior leadership and digital heads.
• Identify and execute low-cost virality opportunities without compromising on campaign goals.

Cross-functional Coordination

• Collaborate with platform teams to align paid promotions with organic content timelines.
• Coordinate with monitoring teams to adapt messaging based on real-time sentiment and voter feedback.
• Integrate paid support into influencer, meme page, and viral content strategies.

Compliance & Best Practices

• Ensure all ad campaigns comply with platform policies and Election Commission regulations.
• Maintain transparent tracking, reporting, and attribution mechanisms.
• Keep a documented record of spends, strategies, and performance for audits and future reference.

Team Leadership

• Guide, mentor, and upskill junior team members in campaign execution, optimization, and analytics.

Preferred Qualifications & SkillsEducation

• Bachelor's or Master's degree in Marketing, Digital Advertising, Communications, Media Studies, or related fields.

Experience & Technical Skills

• 4–7 years of hands-on experience managing paid ad campaigns at scale.
• Proven success in political or cause-based digital campaigns.
• Expertise in Meta Ads, Google Ads, Ads, YouTube Ads , DV360, and programmatic platforms .
• Expertise in audience targeting models, A/B testing, remarketing funnels, and conversion tracking.
• Skilled in writing engaging and persuasive ad copy for political and cause-based campaigns.
• Basic design skills to guide creative production.
• Strong grasp of Tamil Nadu's digital audience behavior and political ad compliance .
• Proficiency in Power BI, Tableau, Looker Studio, Google Analytics, Meta Analytics, Google Tag Manager, Supermetrics, and MS Office Suite.

Soft Skills

• Analytical, detail-oriented, and data-driven.
• Strong leadership and collaboration skills.
• Excellent communication in English and Tamil .
• Strategic mindset to optimize small budgets for big results .

Work Expectations

• Willingness to work extended hours, including weekends during campaign peaks.
• High accountability, integrity, and confidentiality in handling sensitive campaign data.