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Marketing Operations Specialist
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Our team is seeking an experienced Amazon marketplace growth manager to lead our advertising efforts. As a key member of our team, you will be responsible for planning, executing, and optimizing Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) with ad budgets above $10K/month.
This role requires strong expertise in product listings optimization, including titles, bullet points, A+ content, and backend keyword strategy. You will also need to have hands-on experience managing Amazon marketplace operations (inventory, pricing, reviews, Buy Box, seller health).
The ideal candidate will possess proficiency in marketplace analytics, bid management tools, and ad performance tuning to achieve target ACoS/TACoS. Key responsibilities include:
- Creating and managing Amazon advertising campaigns to meet product visibility and sales goals.
- Conducting in-depth keyword research, bid management, and ACoS/ROAS tuning to maximize returns.
- Optimizing product listings with compelling titles, bullet points, A+ content, and backend keywords.
- Maintaining inventory health, pricing strategies, and overall catalog accuracy.
- Collaborating with creative teams for infographics, banners, and Amazon storefront enhancements.
- Tracking and reporting campaign performance, providing actionable insights for growth.
- Staying ahead of Amazon algorithm updates, competitor moves, and best practices in marketplace advertising.
Qualifications for this role include:
- 4+ years' experience in Amazon PPC advertising and marketplace operations for D2C or multi-brand sellers.
- Strong knowledge of Seller Central, Vendor Central, and Amazon Advertising Console (DSP experience preferred).
- Proficiency in ad optimization and marketplace tools (Helium 10, Jungle Scout, Sellics, DataHawk, ChannelAdvisor).
- Proven success in managing ad budgets above $10k/month with measurable results.
- Excellent analytical, communication, and cross-functional collaboration skills.
We are looking for a motivated and experienced professional who can drive growth and improve our Amazon marketplace performance.
