Rural Marketing and Demand Generation Professional
2 days ago
Drive Rural Growth and Demand Generation
The role involves spearheading growth initiatives across rural markets. As a seasoned marketer, you will create data-driven strategies to drive business growth.
Responsibilities:
- Develop targeted marketing campaigns to engage farmers, labour contractors, and buyers.
- Analyse and optimise customer acquisition costs, retention rates, and funnel performance.
- Design personalisation and automation engines via CRM tools, Meta BSPs, and WhatsApp integrations.
- Launch and optimise campaigns across WhatsApp, IVR, SMS, Meta Ads, YouTube, and rural influencers.
- Own lifecycle journeys: onboarding, engagement, retention, and win-back.
- Develop vernacular retargeting and audience segmentation strategies.
- Launch referral and ambassador programs for farmers and mukkadams.
- Manage vernacular WhatsApp, Telegram, and Facebook groups as micro communities of trust.
Qualifications:
- 3–6 years in growth, lifecycle, or rural brand marketing.
- Experience launching or scaling products in agri, FMCG, or rural India (Tier 2–4 markets).
Required Skills:
- Hands-on with Meta Ads, GA4, Hubspot/Zoho, Glide, Retool, and WhatsApp CRMs.
- Track record in A/B testing, WhatsApp automation, and funnel optimisation.
- Deep understanding of rural audiences—their trust triggers, aspirations, and adoption barriers.
- Fluent in Marathi and Hindi; comfort working across rural and urban contexts.
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