Marketing Manager

2 weeks ago

Ahmedabad, Gujarat, India Agile Technology Solutions - Your Technology Partner Full time

Responsibilities :

  • Develop and implement marketing strategies and marketing plans for Carbon and Biologicals businesses.
  • Generate, manage, and nurture leads through on-ground campaigns and digital platforms for Biologicals & Carbon businesses.
  • Develop, communicate, and implement brand guidelines across the organization.
  • Collaborate with product managers and external agencies to develop top-quality content for print & digital.
  • Guide graphic designers, marcom executives, & digital marketing executives to collaborate & deliver results.
  • Conduct Market Research for brand awareness, satisfaction surveys, purchase intentions, etc.
  • Understand the competitor landscape to gain insights and take initiatives for business growth.
  • Develop & implement digital strategy to increase brand awareness and generate leads for Bio & Carbon Business.
  • Increase traffic and brand visibility on social media, the website, and other communications platforms.
  • Manage relationships with agencies and vendors, and track and effectively utilize the marketing budget.

Qualifications :

  • MBA (marketing/Agri business management)
  • 5+ years of work experience in marketing, especially in the Agri/rural domain.
  • An excellent team player with a proven track record in brand management, marcomm, MR, and digital marketing.
  • Ability and willingness to travel 6 to 8 days/month in rural markets.
  • Learning and problem-solving attitude.
  • Proficiency in data analysis tools and MS Office Suite.

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