Manager - Marketing - Agri/Rural Domain - Carbon & Biologicals
2 weeks ago
Responsibilities:
- Develop and implement marketing strategies and marketing plans for Carbon and Biologicals businesses.
- Generate, manage, and nurture leads through on-ground campaigns and digital platforms for Biologicals & Carbon businesses.
- Develop, communicate, and implement brand guidelines across the organization.
- Collaborate with product managers and external agencies to develop top-quality content for print & digital.
- Guide graphic designers, marcom executives, & digital marketing executives to collaborate & deliver results.
- Conduct Market Research for brand awareness, satisfaction surveys, purchase intentions, etc.
- Understand the competitor landscape to gain insights and take initiatives for business growth.
- Develop & implement digital strategy to increase brand awareness and generate leads for Bio & Carbon Business.
- Increase traffic and brand visibility on social media, the website, and other communications platforms.
- Manage relationships with agencies and vendors, and track and effectively utilize the marketing budget.
Qualifications:
- MBA (marketing/Agri business management).
- 5+ years of work experience in marketing, especially in the Agri/rural domain.
- An excellent team player with a proven track record in brand management, marcomm, MR, and digital marketing.
- Ability and willingness to travel 6 to 8 days/month in rural markets.
- Learning and problem-solving attitude.
- Proficiency in data analysis tools and MS Office Suite.
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