Business Leader Personal Brand Manager

11 hours ago

Tiruchi, Tamil Nadu, India beBeeBrandStrategist Full time ₹ 8,00,000 - ₹ 15,00,000

Job Title: Branding Strategist for Business Leaders & Founders

We are seeking a creative, proactive, and detail-oriented professional to manage and amplify the personal brand of business leaders across social and digital platforms.

This role involves end-to-end content planning, social media execution, reputation management, and thought leadership positioning in alignment with the business leader's voice, values, and vision.

  • Content Strategy & Planning
    • Develop and maintain a monthly content calendar tailored to the business leader's areas of expertise, interests, and business updates.
    • Align content themes with current trends, industry news, company milestones, and leadership values.
    • Research and pitch content ideas (articles, posts, videos) in sync with the leader's tone and goals.
  • Content Creation & Publishing
    • Write high-quality, engaging content including posts, tweets, articles, thought leadership blogs, short videos, and story captions.
    • Create impactful carousels, infographics, and quotes that resonate with target audiences (decision-makers, industry professionals, etc.).
    • Collaborate with graphic/video teams to produce multimedia content.
  • Social Media Management
    • Manage business leader's Twitter, Instagram, Threads, and other relevant platforms.
    • Post content, schedule updates, monitor engagement, and respond to comments/messages as needed.
    • Track content performance metrics and suggest optimizations.
  • Personal Brand Growth
    • Ensure consistent tone, style, and branding across all platforms.
    • Grow business leader's following organically using content hooks, engagement strategies, and relevant hashtags.
    • Engage with other thought leaders and communities to increase visibility.
  • Research & Thought Leadership
    • Conduct industry research and competitor benchmarking for better positioning of the business leader.
    • Identify speaking opportunities, collaborations, and panel features aligned with business leader branding.
  • Executive Support & Confidentiality
    • Coordinate closely with the business leader's office for approvals and internal alignment.
    • Handle all content and communication with discretion, ensuring brand integrity and privacy.

Required Skills & Qualifications:

  • Bachelor's degree in marketing, Journalism, Communications, or related field.
  • 2+ years of experience in personal branding, executive communications, or social media marketing.
  • Exceptional copywriting skills tailored for leadership tone and business storytelling.
  • Proficiency with social media scheduling tools (Buffer, Hootsuite, Creator Studio, etc.).
  • Knowledge about ORM (Online Reputation Management) tools and their usage
  • Familiarity with analytics tools (Insights, X analytics, Instagram Insights).
  • Bonus: Experience using AI tools (ChatGPT, Canva, Notion, RunwayML) for rapid content production.

Preferred Traits:

  • Strong sense of empathy and ability to reflect another person's voice authentically.
  • Proactive, organized, and deadline-driven.
  • A strategic thinker who can blend creativity with analytics.
  • Sensitive to trends, audience psychology, and professional tonality.

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