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AI-Driven Investment Research Strategist
2 weeks ago
Key Responsibilities
- Develop a comprehensive ABM strategy to target high-value enterprise accounts across Private Equity, Venture Capital, and Strategic Finance.
- Design and execute integrated ABM campaigns across channels including email, paid media, content, events, and social media platforms.
- Establish and optimize campaign KPIs around engagement, sales velocity, conversion, and revenue attribution.
Strategic Field Marketing
- Lead the planning and execution of high-touch B2B events, sponsorships, and strategic conference presence.
- Partner with internal experts, customers, and industry thought leaders to deliver impactful speaking engagements and activations.
- Position the company as the definitive thought leader in AI-driven investment research.
Ecosystem & Partner Marketing
- Identify and build strategic alliances to expand reach and drive co-marketing initiatives.
- Own relationship development with industry associations, accelerators, and content collaborators.
Content & Thought Leadership
- Drive the end-to-end content strategy across the buyer journey crafting messaging that resonates with senior decision-makers.
- Develop cornerstone content assets such as whitepapers, use cases, case studies, and webinars that fuel awareness and conversion.
- Champion the company's voice across social media platforms, particularly LinkedIn, to build a strong presence in the finance and AI space.
Digital & Performance Marketing
- Oversee the execution of high-performing paid acquisition and SEO strategies to generate high-quality leads.
- Lead copy and creative direction across digital touchpoints website, landing pages, email campaigns, and ads.
- Continuously optimize digital efforts based on performance data and evolving audience insights.
Marketing Leadership & Ops
- Own product marketing strategy and go-to-market planning for new feature rollouts and positioning.
- Collaborate closely with Sales, Product, and external agencies to drive pipeline acceleration and market penetration.
- Build scalable systems and processes to measure and maximize marketing ROI.
