AI-Driven Investment Research Marketing Lead

6 days ago

Bengaluru, Karnataka, India beBeeDigital Full time ₹ 1,04,000 - ₹ 1,30,878

Key Responsibilities

  • We seek an experienced leader to spearhead our Account-Based Marketing (ABM) strategy targeting high-value enterprise accounts across Private Equity, Venture Capital, and Strategic Finance.
  • This role will design and execute integrated ABM campaigns across channels including email, paid media, content, events, and social, with a focus on optimizing campaign KPIs around engagement, sales velocity, conversion, and revenue attribution.
Strategic Field Marketing
  • The ideal candidate will lead the planning and execution of high-touch B2B events, sponsorships, and strategic conference presence, positioning Wokelo as the definitive thought leader in AI-driven investment research.
  • They will partner with internal experts, customers, and industry KOLs to deliver impactful speaking engagements and activations.
Ecosystem & Partner Marketing
  • This role involves identifying and building strategic alliances to expand reach and drive co-marketing initiatives.
  • Responsibilities include owning relationship development with industry associations, accelerators, and content collaborators.
Content & Thought Leadership
  • The successful candidate will drive the end-to-end content strategy across the buyer journey crafting messaging that resonates with senior decision-makers.
  • They will develop cornerstone content assets such as whitepapers, use cases, case studies, and webinars that fuel awareness and conversion.
Digital & Performance Marketing
  • This position oversees the execution of high-performing paid acquisition and SEO strategies to generate high-quality leads.
  • The role involves leading copy and creative direction across digital touchpoints website, landing pages, email campaigns, and ads.
Marketing Leadership & Ops
  • The ideal candidate will own product marketing strategy and go-to-market planning for new feature rollouts and positioning.
  • Responsibilities include collaborating closely with Sales, Product, and external agencies to drive pipeline acceleration and market penetration.

We offer a dynamic work environment and opportunities for growth and development.

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