Digital Marketing Lead

1 day ago

Chennai, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000
Lead Digital Marketing SpecialistAbout the Role:

The role involves leading a team of marketing specialists in managing digital campaigns across multiple platforms, with a primary focus on Google Ads. A successful candidate will have extensive experience in Paid Advertising and proven track records in developing effective campaign strategies that drive ROI.

Key Responsibilities:
  • Developing and implementing PPC advertising campaigns across search engines like Google, Bing, and other relevant platforms to maximize ROI.
  • Serving as a key stakeholder in cross-functional teams for planning and executing comprehensive digital marketing strategies.
  • Maintaining and optimizing existing digital campaigns to ensure alignment with business objectives and minimizing any potential risks.
  • Cultivating expertise in performance metrics analysis and conversion rate optimization techniques to enhance overall campaign effectiveness.
  • Collaborating closely with clients to understand their needs, provide strategic advice, and communicate ongoing campaign performance through regular reporting.
Requirements:
  • Proven 5+ years of SEM experience with an exceptional track record in managing large-scale PPC campaigns across multiple search engines.
  • Demonstrated ability to effectively manage client relationships and budgets within an agency environment.
  • Technical proficiency in tracking codes, pixels, and Google Tag Manager is highly desirable.
  • Exceptional analytical skills with the ability to extract valuable insights from data and present them in a clear and concise manner to stakeholders.
  • Possess strong time management, attention to detail, and prioritization skills to meet deadlines and deliver high-quality results.
  • Affinity for innovative problem-solving and continuous learning in digital marketing technologies and trends.

This position demands a highly motivated professional who thrives in fast-paced environments and can optimize digital campaigns to achieve positive ROI for our clients.

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