
Influencer Marketing Specialist
1 day ago
Key Responsibilities:
- Strategic Influencer Partnerships:
- Identify, onboard, and manage relationships with influencers across various social media platforms.
- Develop and execute influencer campaigns to align with the brand's goals and key performance indicators (KPIs).
- Content Creation & Strategy:
- Collaborate with influencers to create authentic, engaging, and brand-aligned content.
- Ensure that content adheres to the brand guidelines and is optimized for performance.
- Data Analysis & Reporting:
- Track and analyze campaign performance, including reach, engagement, and return on investment (ROI) metrics.
- Provide detailed reports and insights to optimize future campaigns.
- Cross-Functional Collaboration:
- Work closely with the brand, product, and creative teams to align influencer activities with marketing objectives.
- Coordinate with agencies to execute campaigns effectively.
- Market Research & Trend Analysis:
- Stay updated on the latest trends in influencer marketing and the beauty/wellness industry.
- Identify emerging influencers and innovative campaign ideas.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 1-3 years of experience in influencer marketing, preferably in the beauty/wellness industry.
- Strong understanding of social media platforms (YouTube, Instagram, etc.) and influencer landscape.
- Excellent communication, negotiation, and relationship management skills.
- Proficient in using influencer marketing tools such as HypeAuditor, Qoruz, or similar platforms.
- Analytical mindset with the ability to derive actionable insights from data.
- Passion for beauty, skincare, and wellness products.
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