
Influencer Marketing Executive
18 hours ago
Marketing Influencer Specialist
Job Description:mCaffeine is a pioneering caffeinated personal care brand catering to young and ambitious millennials in India.
We champion confidence over skin & body biases, redefining traditional beauty standards by not selling fairness products. Our vision is to promote a world where beauty has no colour or gender.
As a Marketing Influencer Specialist, you will play a key role in shaping our influencer initiatives across Instagram, YouTube, TikTok, and other platforms.
- You will research and identify relevant influencers that align with our brand values, develop collaboration ideas, and maintain timely follow-ups.
- Support the planning and execution of influencer campaigns, ensuring seamless coordination of sample/product dispatch, content deadlines, and posting schedules.
- Track influencer posts, compile content for internal and external use, and monitor engagement and performance reports.
Key Responsibilities:
- Develop and execute influencer outreach strategies, building long-term relationships with creators and managing negotiation within set guidelines.
- Collaborate with cross-functional teams, including social media, content, and performance marketing, to amplify content and support influencer gifting and event campaigns.
Requirements:
- 0–2 years of experience in influencer marketing, social media, PR, or related fields.
- Strong passion for content, creators, and the influencer ecosystem.
- Excellent communication, organizational, and time management skills.
Become an integral part of our innovative team and contribute to creating a lifestyle that's bold, young, and confident.
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