Chief Marketing Officer of Brand Strategy

2 days ago

Anantapur, Andhra Pradesh, India beBeeBrand Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Title

Associate Director, Brand Equity

About the Role

The Associate Director, Brand Equity will be responsible for developing and implementing a robust brand program across product superiority, equity, and market types.

This includes building masterbrand architecture strategy, crafting positioning with strong BCI, and developing 360-brand campaigns to drive equity and preference.

The role also involves creating a multi-channel communication strategy for the master brand, building brand purpose platform, and delivering brand health metrics through impactful and innovative communication plans.

Furthermore, the Associate Director will be responsible for creating Masterbrand Visual Identity and Packaging Re-design, building brand world based on visual identity playbook, and detailing brand sensorial signature.

Additionally, the role requires evolving and fine-tuning the Masterbrand strategy in line with category and competition landscape on an ongoing basis.

Key deliverables include:

  • Strategizing, designing, and implementing efficient and scalable superiority activation programs customizable for market type.
  • Proving superiority at Point of Sale - Strategizing, designing and implementing efficient and scalable superiority activation programs customizable for market type.
  • Superiority communication across media touchpoints – TV, Digital Media, Packaging, BTL.
  • Counterfeit action - Building Long term Action plan for countering counterfeit through education, legal action, Sales team training.

The successful candidate will have experience in core brand management in FMCG category, handling significant brand campaigns, and end-to-end exposure of creating a brand TVC and campaign planning.

The ideal candidate will possess commercial acumen to efficiently manage marketing & media budgets, deep working knowledge of gathering consumer insights, and understanding of navigating the brand world.

Requirements

Skills required for this role include:

  • Experience in core brand management in FMCG category.
  • Handling significant brand campaigns.
  • End-to-end exposure of creating a brand TVC and campaign planning.
  • Commercial acumen to efficiently manage marketing & media budgets.
  • Deep working knowledge of gathering consumer insights.
  • Understanding of navigating the brand world.
What We Offer

We offer a dynamic work environment that fosters growth and development. Our company values collaboration, innovation, and customer satisfaction.

How to Apply

To apply for this position, please submit your resume and cover letter. We look forward to hearing from you.

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