Driving Performance Marketing Results

3 days ago


Hubli, Karnataka, India beBeeStrategist Full time ₹ 36,00,000 - ₹ 72,00,000
Job Title: Ad Strategist + Media Buyer

The ideal candidate will be responsible for planning, executing and optimizing paid campaigns across Meta & Google. They will work closely with the creative and strategy team to deliver impactful results for our travel clients.

Key Responsibilities
  • Plan and execute end-to-end paid campaigns (Meta + Google)
  • Build funnel strategies aligned with client objectives
  • Execute audience segmentation: interest-based, custom, and lookalikes
  • Monitor KPIs: CPL, CTR, ROAS, CPA, CAC and optimize daily
  • Collaborate with the design/copy team for ad creatives & angles
  • Manage budgets, A/B tests, and campaign scaling
  • Prepare weekly/monthly performance reports with insights & actions
  • Ensure proper pixel setup, event tracking, GTM, and attribution
Requirements
  • 2+ years of hands-on experience in Meta Ads & Google Ads
  • Proven track record of delivering high-ROAS campaigns
  • Strong understanding of funnels, retargeting, and campaign scaling
  • Proficiency with Ads Manager, Google Ads, Analytics, Tag Manager (GTM)
  • Familiarity with GA4, UTM tracking, and CRM integrations
  • Skilled in Google Sheets, reporting dashboards, and data analysis
  • Strong copy/creative sense: hooks, CTAs, ad formats
  • Detail-oriented, proactive, and performance-driven


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