
Paid Advertising Professional
5 days ago
We are seeking a skilled Ad Strategist and Media Buyer to join our team. As an Ad Strategist, you will be responsible for planning and executing paid campaigns across Meta and Google.
Key Responsibilities:
- Plan and execute end-to-end paid campaigns (Meta + Google)
- Build TOF/MOF/BOF funnel strategies aligned with client goals
- Execute audience segmentation: interest-based, custom, and lookalikes
- Monitor KPIs: CPL, CTR, ROAS, CPA, CAC and optimize daily
- Collaborate with the design/copy team for ad creatives & angles
- Manage budgets, A/B tests, and campaign scaling
- Prepare weekly/monthly performance reports with insights & actions
- Ensure proper pixel setup, event tracking, GTM, and attribution
Requirements:
- 2+ years of hands-on experience in Meta Ads & Google Ads
- Proven track record of delivering high-ROAS campaigns
- Strong understanding of funnels, retargeting, and campaign scaling
- Proficiency with Ads Manager, Google Ads, Analytics, Tag Manager (GTM)
- Familiarity with GA4, UTM tracking, and CRM integrations
- Skilled in Google Sheets, reporting dashboards, and data analysis
- Strong copy/creative sense: hooks, CTAs, ad formats
- Detail-oriented, proactive, and performance-driven
What You Will Get:
- Exposure to advanced funnel building & tracking setups
- Work directly with founders & 9-figure ad spend strategists
- Clear KPIs, fast learning, and career growth opportunities
Working Details:
- Flexible working hours with outcome-driven approach
- Half-day on Saturday
- Compensation: ₹30,000/month (fixed)
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