Digital Visual Leader

3 days ago

Guntur, Andhra Pradesh, India beBeeDesigner Full time ₹ 7,00,000 - ₹ 12,00,000
Lead Visual Strategist

As a Lead Visual Strategist, you'll lead concepting and craft across social, web, ads, emails, and brand systems. You will develop mood boards, key visuals, and campaign systems for multi-channel rollout.

  • Concept & Campaigns: Translate briefs into big ideas and visual territories; develop campaign systems for multi-channel rollout.
  • Digital-first Design: Create platform-ready assets for social (static, carousels, reels covers), display/paid ads, landing pages, email headers, website hero banners, and content hubs.
  • Brand Stewardship: Build and evolve brand guidelines, component libraries, and templates; ensure consistency across touchpoints.
  • Art Direction: Guide photoshoots/illustrations; source or brief visual assets; set tone for motion where relevant.
  • Collaboration & Handover: Work with copywriters, media, and dev to ship pixel-perfect files; prepare exports/specs for platforms.
  • Iteration & Performance: Interpret creative testing/analytics to refine designs (A/B learnings, thumb-stop rate, CTR, readability).
  • Quality & Speed: Manage multiple projects, keep timelines, and maintain high craft under tight deadlines.
Required Skills & Qualifications:
  • 5–8+ years of professional design experience (agency or fast-paced brand preferred) with a strong digital portfolio.
  • Mastery of Adobe CC (Photoshop, Illustrator, InDesign) and Figma (layouts, components, auto-layout).
  • Excellent sense of typography, color, layout, and visual hierarchy; strong composition and iconography/illustration skills.
  • Fluent in platform specs (sizes, safe areas, file weights), exporting/optimization for web and email.
  • Ability to concept quickly from minimal briefs, present work clearly, and justify decisions with goals.
  • Organized files, versioning discipline, attention to detail, and comfort with feedback/iterations.
  • Degree/diploma in Design/Visual Communication or equivalent experience.

Nice-to-Haves: Motion graphics basics (After Effects); simple micro-animations for social/ads.

Tools You Know:
  • Adobe Photoshop, Illustrator, InDesign
  • Figma (design systems, components, prototypes)
  • After Effects/Premiere
  • Asset libraries and PM/communication tools

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