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Marketing Director for Digital Strategy

1 month ago

Bhiwandi, Maharashtra, India The Monarch Enterprises Full time
Job Description:

The Monarch Enterprises is seeking a skilled Marketing Director for Digital Strategy to lead our digital marketing efforts.

We are a complete designing solution provider for optical and retail showrooms in India, with a state-of-the-art factory spread across 80,000 sq feet in Bhiwandi. Our team consists of well-trained professionals equipped with the latest machinery and equipment to cater to all retail store requirements.

Key Responsibilities:
  • Digital Marketing Strategy Development:
  1. Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
  2. Analyze trends and identify new digital marketing opportunities to enhance our online presence.
  3. Collaborate with stakeholders to align digital marketing strategies with overall business goals.
  • Campaign Management:
  1. Plan and manage digital marketing campaigns including SEO/SEM, email, social media, and display advertising.
  2. Optimize campaigns to improve key performance metrics such as CTR, conversion rates, and ROI.
  3. Coordinate with content creators and graphic designers to produce high-quality marketing materials.
  • Content Strategy:
  1. Develop and oversee content strategy to ensure consistent messaging across all digital channels.
  2. Create engaging and relevant content that resonates with our target audience and promotes our products effectively.
  3. Manage our website ensuring it is regularly updated with fresh and relevant content.
  • Analytics and Reporting:
  1. Monitor and analyze digital marketing performance using tools like Google Analytics.
  2. Prepare and present regular reports on campaign performance, providing insights and recommendations for improvement.
  3. Use data-driven insights to adjust strategies and tactics as needed.
Requirements:
  • A bachelor's degree in Marketing, Business, Communications, or a related field.
  • At least 7-10 years of experience in digital marketing, preferably in the interior or furniture manufacturing industry.
  • A proven track record of successful digital marketing campaigns and strategies.
  • Strong understanding of current digital marketing concepts, strategies, and best practices.
  • Proficient in using digital marketing tools and platforms.
  • Excellent leadership and team management skills.
  • Strong analytical skills and attention to detail.
  • Excellent communication and interpersonal skills.

We offer a competitive salary of $120,000 - $180,000 per year, depending on experience, along with a benefits package that includes health insurance, retirement plan, and paid time off.