Programmatic Buying Strategist
2 weeks ago
We are seeking a skilled and experienced Digital Marketing Strategist to lead our programmatic buying efforts. In this role, you will be responsible for developing and executing digital marketing strategies that drive business growth.
Key Responsibilities:
- Develop and implement digital marketing roadmaps and proposals involving DV360 for clients, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
- Manage app campaigns on DV360, optimizing for reach, install, and conversion rates, while also linking app analytics platforms to DV360.
- Create ad tags and floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration with various platforms.
- Collaborate with internal teams to ensure the implementation of tracking mechanisms is completed.
- Perform client account management responsibilities associated with display, TrueView, video, and search campaigns, structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads.
- Monitor accounts daily and monthly, analyzing budget caps, campaign pacing, lost bidding, impression share, and other key metrics to inform optimization strategies.
- Provide support to creative design teams with ideas for creative copy and graphical ad templates, including VAST, rich media, HTML5, and static display creatives.
- Communicate with clients and POCs to ensure campaign achievements align with predefined goals.
- Generate relevant reports at three stages of the campaign: before, during, and after auditing the advertising account and identifying gaps in existing structure and targeting.
- Plan, execute, and manage programmatic campaigns.
- Understand performance across digital channels.
- Prior experience with performance-based campaigns is preferred.
Primary Skills (Mandatory):
- Programmatic Buying (Intermediate)
- Experience working on DV360
- DV360 Certified
Secondary Skills:
- Google Campaign Manager (Intermediate)
- Marketing
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