Strategic Customer Insights Leader

2 days ago

Rajahmundry, Andhra Pradesh, India beBeeBusiness Full time ₹ 20,00,000 - ₹ 25,00,000
Key Business Intelligence Role

About our organization, one of India's leading lifestyle retailers in the footwear and fashion space, offering a diverse portfolio of homegrown and international brands.

Role Overview

As a strategic and hands-on leader, you will drive customer and business analytics initiatives at the heart of data-driven decision-making.

Key Responsibilities

  • Develop actionable business insights in areas such as promotion effectiveness, elasticity, and customer engagement.
  • Define and operationalize key performance indicators that measure customer lifecycle health, retention, and loyalty.
  • Prioritize the analytics backlog, balancing quick wins with deep-dive strategic analyses.
  • Manage and mentor a team of analysts, guiding them in methodology, prioritization, and problem-solving.
  • Explore artificial intelligence/machine learning tools to improve customer segmentation, churn prediction, and self-serve analytics.
  • Collaborate with IT and data engineering teams to strengthen data infrastructure, governance, and quality standards.

Requirements

  • 6+ years of experience in business insights, analytics, or customer intelligence, preferably in B2C retail, lifestyle, or e-commerce.
  • A strong track record in building and operationalizing customer metrics (e.g., retention, repeat, churn, CLTV).
  • Hands-on expertise with analytics tools, dashboards, and SQL.
  • Experience in leading a small analytics team or mentoring analysts.
  • Exposure to AI/ML applications in CRM is a significant advantage.

Why This Opportunity

  • Be responsible for insights at a prominent lifestyle brand.
  • Shape customer retention, loyalty, and engagement strategy with data at its core.
  • Lead high-visibility projects that directly impact growth and revenue.

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