
Social Media
6 days ago
We are seeking a skilled professional to spearhead our online presence and drive impactful paid campaigns. This position requires a blend of creative social media management and data-driven performance marketing, ideal for someone who enjoys both content creation and analytics.
This role involves strategic planning and execution of monthly content calendars aligned with business objectives. You will collaborate with designers, video editors, and copywriters to create engaging posts, reels, and stories. Publishing daily content across multiple platforms is also a key responsibility.
- Content Creation
• Develop and implement content strategies to boost engagement and conversions.
• Write compelling captions & CTAs to enhance user interaction.
- Performance Marketing
• Assist in setting up and optimizing paid campaigns on various platforms.
• Monitor campaign KPIs such as CTR, CPL, ROAS and support ongoing optimizations.
• Execute A/B testing of creatives, ad copies, and landing pages.
- Analytics & Growth
• Track and analyze key organic and paid metrics (reach, impressions, engagement rate, conversions).
• Stay updated on industry trends, platform algorithms, and marketing benchmarks.
- 2–4 years of experience in Social Media & Performance Marketing (EdTech/Finance preferred).
- Bachelor's degree in Marketing, Mass Communication, or equivalent.
- Hands-on experience with Instagram, YouTube, Meta Ads Manager, Google Ads Manager, GA4, and UTM tagging.
- Strong written & verbal communication skills in English.
- Experience with YouTube Lives or webinars.
- Knowledge of SEO for social content, hashtag strategies, and lead-gen via CTAs.
- Interest in finance-related content.
Our company aims to spread system-based financial education to the farthest places in India. We believe that every Indian household should grow financially using the Stock Market. With a strong reputation in the Market, we offer a fun place to work with a family-like atmosphere.
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