SaaS Growth Strategist

4 days ago

Udaipur, Rajasthan, India beBeeGrowth Full time ₹ 80,00,000 - ₹ 1,20,00,000
Job Title: Growth Launch Specialist

About Us:

We're a fast-paced organization building innovative software solutions to tackle real-world challenges. As we prepare to launch new products, we're seeking a confident and strategic Growth Launch Specialist who can take our offerings to market with impact.

Role Overview:

The Growth Launch Specialist will own and execute the strategy to launch our software products successfully. This individual will collaborate across product, marketing, sales, and customer success teams to drive alignment, define messaging, establish positioning, and ensure data-informed execution from ideation to launch and beyond.

Key Responsibilities:

  • Market & Customer Research:
  •   Conduct in-depth research to understand customer needs, pain points, and competitive landscapes, ensuring strategies are grounded in actionable insights.
  • Product Positioning & Messaging:
  •   Define positioning, value propositions, and messaging frameworks that resonate with our ideal customer profiles (ICPs) and differentiate us from the competition.
  • Strategy & Planning:
  •   Develop and own a robust growth launch roadmap, detailing timelines, launches, stakeholders, budgets, and KPIs.
  • Cross-Functional Collaboration:
  •   Work seamlessly with product, marketing, sales, and customer success teams to coordinate launch plans and streamline execution.
  • Launch & Campaign Management:
  •   Plan and execute campaigns (digital, advertising, events), drive sales enablement, and oversee channel strategies to create awareness and demand.
  • Performance Tracking & Optimization:
  •   Define KPIs, monitor performance, analyze results, and iterate to maximize growth effectiveness.
  • Customer & Competitive Insights:
  •   Continuously gather feedback from customers and stakeholders to refine strategy, messaging, and product enhancements.

You Bring:

  • 3+ years of experience in growth launch, product marketing, or related strategic roles, ideally in software as a service (SaaS).
  • Strong strategic thinking with data-driven decision-making skills.
  • Excellent project management capabilities, timely, detail-oriented, and decisive.
  • Outstanding communication skills, capable of rallying teams and articulating vision.
  • Deep understanding of growth launch frameworks: positioning, messaging, ICPs, distribution channels, and launch tactics.
  • Experience running cross-functional launches from inception to execution.
  • Bonus: Familiarity with analytics tools such as Google Analytics, Mixpanel, and CRM platforms.

Why Join Us:

  • Play a pivotal role in shaping the successful launch of innovative software solutions.
  • Thrive in an entrepreneurial environment with autonomy, ownership, and growth opportunities.
  • Collaborate with a passionate team committed to creativity, excellence, and impact.

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