Digital Growth Strategist

Job Description:

The Digital Growth Strategist will lead end-to-end responsibility for assigned financial product business numbers, driving growth and performance of Airtel Finance's products.

1. End-to-End Business Ownership:

• Own and drive growth of key business metrics including user acquisition, engagement, retention, and revenue.
• Develop and execute strategies to optimize top-of-funnel metrics, conversion rates, and customer lifetime value.

1. Cross-Functional Collaboration:

• Collaborate with cross-functional teams such as Data Science, Data Analytics, Product, Brand, Marketing, and online/offline acquisition teams.
• Drive initiatives to impact all stages of the marketing funnel – Awareness, Consideration, Conversion, Engagement, and Advocacy.

1. Go-to-Market (GTM) Strategy and Execution:

• Owning GTM strategy for new financial product launches ensuring alignment across teams and timely execution.
• Partner with product and marketing teams to create compelling value propositions and deliver cohesive, customer-centric messaging.

1. Business Planning & Projections:

• Lead business planning for growth including monthly targets, Annual Operating Plan (AOP), and continuous performance tracking.
• Ensuring targets for customer acquisition, retention, and business revenue are met or exceeded.

1. Key Business Metrics Ownership:

• Driving key business metrics including Customer Acquisition Cost (CAC), revenue growth, and customer engagement metrics.
• Utilizing data-driven insights to monitor performance and adjust strategies accordingly.

1. Growth Programs & Campaign Execution:

• Designing and implementing growth programs aimed at increasing product adoption, cross-sell, upsell, and improving engagement.
• Optimizing growth initiatives to ensure customer satisfaction and retention with a focus on long-term customer value.

1. Partnerships & Stakeholder Management:

• BUILDING and maintaining strong relationships with external financial partners to scale acquisition and business programs.
• Working closely with internal stakeholders (finance, product, marketing, etc.) to ensure cross-functional alignment and successful execution of growth initiatives.

1. Continuous Experimentation & Optimization:

• Conducting A/B testing and other experimentation techniques to optimize business and marketing strategies.
• Analyzing customer behavior data to inform and continuously refine growth initiatives.

Required Skills & Experience:

• Minimum 3 years experience in driving growth for tech startups or established brands with a proven track record in growing digital products and services.
• Experience in owning P&L of a product/category and driving growth in high-performance environments.
• Strong analytical skills with ability to leverage data to make informed decisions.
• Deep understanding of growth metrics including CAC, LTV, conversion rates, and engagement.
• Expertise in using marketing tools, analytics platforms, and growth frameworks to drive business performance.
• Excellent communication and interpersonal skills with a collaborative mindset.
• Proven ability to work with cross-functional teams and external partners to drive growth.

Why Join Us?

• Transformative Work: Working on high-impact, innovative financial products that can transform millions of lives.
• Influential Work: Directly influencing customer acquisition, retention, and overall business growth in one of India's most trusted brands.
• Dynamic Team Culture: Joining a passionate, results-driven team with a culture of collaboration, learning, and continuous growth.