
Senior Brand Manager
5 days ago
The ideal candidate will be responsible for developing and implementing a cohesive brand strategy that drives awareness, builds trust, and supports business growth initiatives in the B2B SaaS space.
Key Responsibilities:
- Brand Strategy & Planning:
- Develop and execute a long-term brand strategy aligned with the company's mission, vision, and market positioning.
- Conduct market analysis, audience research, and industry trends to shape brand messaging and tone.
- Define brand pillars, voice, and visual identity across all touchpoints.
- Collaborate with cross-functional teams to ensure consistent brand representation across marketing, sales, and product.
- Campaign Development & Execution:
- Create and oversee high-impact brand campaigns to drive engagement and customer loyalty.
- Develop storytelling frameworks for use in content, advertising, events, and thought leadership.
- Work closely with content creators, designers, and external partners to bring brand concepts to life.
- Support product launches and go-to-market strategies with compelling brand narratives and visuals.
- Visual & Messaging Consistency:
- Audit and refine existing brand assets and messaging for alignment across channels.
- Maintain brand guidelines and ensure compliance across departments.
- Provide creative direction for campaigns, digital assets, and corporate communications.
- Performance Analysis & Optimization:
- Set KPIs for brand awareness, engagement, and perception metrics.
- Monitor brand performance using tools such as Google Analytics, brand sentiment tracking, and campaign dashboards.
- Use insights to optimize campaigns and evolve brand strategy over time.
Requirements:
To succeed in this role, you should have:
- Excellent Communication Skills:
- Strong Analytical & Problem-Solving Skills:
- Ability to Work Collaboratively:
- Experience with Brand Strategy & Planning:
- Proficiency in Marketing Tools & Software:
What We Offer:
We offer a dynamic work environment, competitive salary, and opportunities for professional growth and development.
About Us:
We are a leading company in the B2B SaaS space, committed to delivering innovative solutions to our customers.
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